Growth Letter #2 - Twitter

Yay! It’s Friday Night, aka the growth letter night! (not the gaming night)

You must have enjoyed reading my first growth letter that focused on Instagram and Quora. Did you figure out your unexplored potential on these platforms?

Did you experiment with any of the strategies I shared with you last Friday? If yes, let me know the results - just shoot an email or message on LinkedIn.

Ready for today’s growth letter? I bet you are! Today’s growth letter will only focus on Twitter. Let’s start, shall we?


Twitter

I’ve seen many brands discard their twitter presence saying they are a B2B brand. Well, guess what?

75 % of B2B businesses market their products and/or services on Twitter. Moreover, 40 % of Twitter users carried out a purchase after seeing the product/service on Twitter. (Source)

While working with Hackr.io, I made Java tweet about Hackr.io. It may take a while for you to start getting decent engagement on Twitter, but once you start getting the feel of it, you will actually spend more time on the platform.

Twitter is a powerful platform to build your personal brand as well as to strategically market your products and/or services.

The following strategies are tried and tested. Here’s what brands should do on Twitter:

  1. Before firing shots, work on your Twitter profile.

    Have your logo as a profile picture, a cover image that portrays what the brand does, a short bio mentioning accounts and hashtags (include keyword phrases in the bio), and a link to your website in the website field.

    Add your country as a location if you have global customers or if your customers are from your country, add your city as a location if your customers are from your city.

    Include a link in the bio because when you hover over an account on Twitter, the bio is visible but not the website field.

  2. A brand must have more number of followers than the accounts it follows (social proof that the brand is valuable). Follow key influencers, team members, partners, and other stakeholders. Follow back relevant accounts.

  3. Creating content - When you’ve just started building your presence on Twitter, you do not need to tweet multiple times a day. Once a day is enough. Create crisp content, include links and/or images.

    To increase the reach, tag relevant accounts, and use hashtags in your tweets. Use GIFs in your tweets. Create polls and Fleets (Instagram-like stories that disappear after 24 hours).

    On reaching 50 followers, increase the frequency of your tweets.

    Create a tweet thread to make the audience remind about previous tweets related to a topic as well as for organizing the updates. To start a thread, click/press the comment button on your tweet.

  4. Engaging with content - Retweet relevant tweets including tweets by influencers, media, team members, etc. Retweet with a comment to write your own commentary for the tweet you wish to retweet (see the below image).

    Comment on tweets (as soon as they are posted) by relevant influencers, media, and other stakeholders of the industry.

    Engage with recent and top tweets in relevant hashtags. Your goal should be to provide value. Do not like (or comment or retweet) many tweets in one go - your account may get rate-limited. Do not use bots and other automation services - you do not want to lose your account at any cost.

  5. Creating Twitter lists - Add relevant accounts into lists on twitter. You could have one list for media, one for the competitors, one for the accounts who actively engage with your content, etc. Here’s the feed from my marketing list:

    See all my lists here.

  6. Embedding Tweets, Profiles, Lists, Feeds, and more on your blog or website using Twitter Publish. Here’s what all you can embed:

    Just by embedding twitter lists, I made a tool for viewing tweets by Top Internet Marketers, Technology Influencers, and Serial Entrepreneurs in real-time. It’s called Tweet-Wall. Here’s how it looks:

  7. Creating Twitter Cards - To make your website and blog links visually appealing on Twitter, create twitter cards. I have implemented the card for my website, here’s how my website looks when shared on Twitter:

    Here’s the official guide to Twitter Cards. In case you get stuck, modify the below code (from my website):

    <meta name="twitter:description" content="A data-driven growth marketing executive, product strategist, mentor to early-stage startups, and a B2B SaaS marketer.">
    <meta name="twitter:image" content="https://www.vikaskalwani.com/blog/wp-content/uploads/2020/04/website-preview-min.jpg">
    <meta name="twitter:card" content="summary_large_image">
    <meta name="twitter:site" content="@grwth_hackr">
    <meta name="twitter:creator" content="@grwth_hackr">
    <meta name="twitter:title" content="Vikas Kalwani | Growth Marketing, Product Strategy, Mentor at Newchip, B2B SaaS Marketing">
    <meta name="twitter:url" content="https://www.vikaskalwani.com">


Bonus Read


I hope this growth letter will make you realize the power and value of Twitter.

Update: Apart from sharing growth letters for free, I will share bonuses as part of the paid subscription. Note that I will donate the money I will earn from paid subscriptions to an NGO near my place that feeds dogs every day. They are running short on funds.

Here's what you will get if you subscribe to my paid growth letters:

- advanced marketing strategies

- advanced strategies to get clients for your consulting business

- exclusive interviews with product and marketing experts

- resources to take your business sky-high.

- a free consulting call (30 mins/3 months). You can ask me anything during this call. Pick my brain?

- more

I have not yet thought about the pricing. I don't wish to price it too much but I also have to think about my dog friends.

The least you could do is to share this growth letter with your audience.

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Stay tuned for the next one!